The potential success of digital platform games was unknown, but unlike previous generations, the entry barriers were removed. Simultaneously, the rise of smartphones provided an opportunity for developers to enter a completely new market on an equal playing field. Digital marketplaces like Xbox Live and the PlayStation Network Store began to gain traction. The video game console market eventually caught up. Simultaneously, digital distribution services such as Steam were gaining popularity among PC gamers. The mobile industry pursued distribution, while console owners purchased new or used games from gaming stores or online retailers. Mobile games, with the exception of gaming mobiles like Nokia’s N-GAGE (RIP), have always been digital and purchased or downloaded from app stores. The transition from physical to digital game formats has been one of the most significant changes in the industry. To remain competitive, we’ve had to adapt and stay on top of the latest trends, but more importantly, we’ve had to create great games that resonate with players. We’ve developed and published games for the Gameboy Advance, PlayStation 1 and PlayStation 2, Nintendo DS, Nintendo Wii, and mobile devices over the years, with some of them becoming major franchises and selling millions of copies.Īs you might expect, we’ve learned a lot from watching the video game industry evolve over the last two decades. Nordcurrent, the game development studio I co-founded with my husband Michail and his brother Sergej, was founded 20 years ago. Moving from a student to a developer seemed like a natural progression for someone who grew up with a passion for video games. To keep up with new trends and technologies, video game developers have had to evolve and adapt, whether it’s the growing popularity of mobile games and digital content or developing software for the latest hardware. Writing lines of code to play Commodore 64 games and blowing into NES or Mega Drive cartridges are concepts that an entire generation of gamers now finds alien. The way we play video games is evolving all the time.
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